Franchise
Worried about cannibalization to your existing site(s). Want to better understand the profile of your customers? eSite apps are built to help give actionable intel to the franchisee or franchiser.
Franchise Apps
Single-use report which provides demographic information around a 1,3,5-mile radius or any radii/drivetime of the user’s choosing. The app utilizes 2010 Census data.
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Understand the competitive presence for a geographic area. The app provides a count of competitors for the user selected competitor category.
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Gain extensive demographic and psychographic knowledge about your customers. Develop a customer profile based on your customer data. Answer the question of “Who is my customer?”
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Develop a customer profile based on the dominant households in the selected geography even without customer data. Answer the question of “What type of customer I should be targeting?”
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Understand the competitive restaurant landscape in a given trade area. The app uses Restaurant Trends data. Restaurant Trends is the only continuous store-level research effort, tracking all major QSR (Quick Service) and FSR (Full Service) restaurant chains. Restaurant Trends has intelligence on over 190,000 stores in over 500 brands in every market in the United States.
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Learn the traffic impact of your trade area(s) through visualization and analysis. The app utilizes Inrix AADT data.
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Quantify the number of individuals that are traveling to and from your trade area(s) with mobile data. The app uses Inrix mobile data which has access to 1billion+ daily mobile data points which equates to 7.7 billion annual trips.
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Collection of customized reports used to analyze a target site(s).
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