Demographic data encompasses a wide range of variables, such as age, income, occupation and employment, gender, race and ethnicity, and educational background, all of which can be used to evaluate the buying behaviors of customers, establish customer profiles, target prospects, reveal potential market opportunities and conduct predictive analytics. Demographic trending is the statistical study of people and their demographic characteristics through the collection and analysis of these types of data.
FreeDemographicsTM
FreeDemographicsTM, a product of Alteryx, LLC, introduces novice and expert users of demographic data to a new and powerful way to view and act upon consumer and market insights, using instant interactive maps, detailed summary and comparison reports, and access to the latest U.S. Census data sorted by geographies and demographic characteristics.
If you are not already using demographic analysis within your decision making processes, you may be overlooking opportunities to increase profits or avoid risks in serving your target population. With FreeDemographics, you can analyze hundreds of demographic variables and trends through reports, maps and charts, and you can do it faster with a more precise geographic and report-based view of the data.
Key features and reporting capabilities of FreeDemographics:
- Create, print or download (PDF, WORD, EXCEL) reports for any geography in seconds
- Perform quick and quantifiable market analyses of one or more locations
- Create radius-based maps and reports of an area's demographics
- Create summary, rank, and comparison reports for one or more U.S. geographies
- Obtain free and flexible access to 1990 and 2000 Census Bureau Survey data
Learn more about the power of demographic analysis and find out how Geographic Business IntelligenceTM can change the way you succeed with your business. Contact a specialist today by dialing 888-836-4274 or email sales@alteryx.com.